Business Health and Wellness Series
"Does my Product or Service Positioning have a Fever?"
October 25, 2020
BY Wm. Randy McKinley | President & CEO The Company Doctors
IF YOU ANSWER "YES" TO any statement below.....time to get to work!
My sales are lagging and my bank account is hurting!
I know I have a better product but it doesn't translate into sales!
New competitors entering my market and taking my business!
The question we ask companies all the time:
"Do you really know how to position a product-service correctly?"
- The answer for most businesses is they DON'T REALLY NO, BUT WISH THEY DID
- It feels like a magic trick except it is really a formula
What is Product-Service Positioning?
Product positioning is a form of marketing that presents the benefits of your product to a particular target audience.
Our attached video gives the secrets to Product-Service positioning:
- Topic "Does your Product or Service positioning have a Fever?"
- We show the 1 minute test for any product or service to identify a issue/Fever
- There are 7 parts you need to understand to maximize positioning and messaging
- The video is meant to be fast, so it can be watched multiple times
- The 2 white boards shown should be printed and put on the wall so it can be referenced
- The video is part of The Company Doctors Business Health and Wellness series
Why is Product Positioning needed?
If you don't know that you have a problem it will grow into a bigger problem , which mean you will likely be a statistic!
- 20% of Businesses fail in 2 years
- 45% of Businesses fail in 5 years
- 65% of Businesses fail in 10 years
- 75% of Businesses fail in 15 years
In the US, there are about 25 million businesses and world wide at least 125 million.
This means only 1 in 4 businesses will make it to 15 years!
Help us with our mission of saving businesses from being a statistic. Please, share this Blog & Video with anyone in business or starting a business!
We are now ready to go on fast ride thru how to Position a Product-Service!
Need help implementing the video?
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